A new generation is being introduced to the Fox's brand with the launch of Fox’s Candy Bear.
Taking on the gummy sharing bag market, the exciting new range features 5 products with a cool (literally) arctic theme running throughout. This is totally appropriate, considering that Fox's logo has a Polar Bear on it, and it makes the products refreshingly different from other confectionery. The range includes:
· Shivering Sharks
· Freezing Frogs
· Ice Burgers
· Polar Bears
· Snowy Seals
· Perishing Penguins
The new pack design will appeal to the younger generation as uses a modern, cartoon-character style take on the much-loved bear remembered in TV advertising for Fox’s Glacier Mints as well as the Candy Bear paw-print stamp on every pack tick-boxes the five key guarantees (no artificial colours etc...). Spotted in B&M. Apparently listings are also confirmed for W H Smiths and 99p stores.
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