Carlsberg non-alcoholic lager...and body lotion!

Policemen can pack away their breathalyzers this summer, as the trend for alcohol-free versions of our favourite tipples continues. Kopperberg's non-alcoholic cider has been a big hit, judging by the amount I've seen on various supermarket shelves. Now it's larger's turn for the non-alcoholic treatment: Carlsberg 0.0%. This has exactly the same taste as the brand's traditional larger and still uses the natural ingredients of hops, malt and water. However, it now means that you can have as many as you want and drive home legally.

If that doesn't excite you, then maybe this will.....

In case drinking beer is not enough, men (and women) can now slather it all over their body and use it to clean their hair. This pricey line of men's grooming products is made from - you guessed it - beer. Each item in the Beer Beauty collection - shampoo, conditioner, and body lotion—purportedly contains 0.5 liters of real Carlsberg beer. According to Carlsberg, the barley, hops and yeast found in beer contain helpful stuff like Vitamin B, Silicium and Riboflavin. 

The adverts for this are launching on 22nd June:the day after Fathers' Day. Is that bad timing or what?!