KitKat has launched a new variant: the Snap & Share. It is a 170g sharing block, and will be available in two flavours; Milk Chocolate and Cookies & Cream. It looks like this new format will increase the bar's popularity for a number of reasons. Firstly, the bars are designed so consumers can “Snap & Share” them with friends and family, thus tapping into the major consumer trend for sharing confectionery. Secondly, chocolate blocks are known to have a younger audience compared to chocolate in general and are therefore expected to introduce KitKat to an even wider audience. Finally, KitKat products are typically eaten as a snack during the day, whilst total chocolate blocks consumption is skewed towards the evening, therefore opening up more evening consumption occasions for the brand.
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