Thursday 9 July 2015

Give It Some Oomf!

The trend for high-protein products has well and truly taken over the cereal aisle. All the big brands have jumped on the band-wagon, and there has also been an explosion of several minor brands who are all trying to stuff us with their protein-heavy products, whether it be in the form of oats, flakes, crunchies, crispies or shakes. It's now mainstream, and you can't get away from it. Latest to land on the shelves in Sainsbury's are these brightly coloured porridge pots from Oomf! Each pot delivers over 20g of protein (equivalent to 3 WHOLE eggs) and provides a hearty and nourishing meal to go. Currently available in three flavours (Banana, Golden Syrup and Original), they contain xylitol instead of sugar, and they use only natural flavours. For example, the Banana variant contains ground banana flakes. 
£1.30, Sainsbury's

Image for Oomf! Protein Porridge Oats Banana 75g from Sainsbury'sImage for Oomf! Protein Porridge Oats Golden Syrup 75g from Sainsbury'sImage for Oomf! Protein Porridge Oats Pot Original 75g from Sainsbury's

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