Since its creation in 1938, the designs and chocolate varieties within Cadbury Roses have evolved with consumer tastes. Cadbury Roses is now introducing a new addition to the range; new Almond Caramel Bite, the flavour of chewy caramel with a taste of almond.
But that's not the only change to Cadbury Roses. Oh no. There's a new pack design, which is closer to the historic ‘Roses’ design than ever before, but with a modern twist. The updated carton includes a new lid for easier sharing, and the ‘Thank you’ messaging has also made a reappearance. The tub has also changed...
But that's not the only change to Cadbury Roses. Oh no. There's a new pack design, which is closer to the historic ‘Roses’ design than ever before, but with a modern twist. The updated carton includes a new lid for easier sharing, and the ‘Thank you’ messaging has also made a reappearance. The tub has also changed...
However, worrying for Roses addicts is the ever-shrinking tub which
was a hefty 975g until 2011 when it was pruned to 850g. And it has carried on downsizing with the weight tumbling to
777g in 2014 and by the end of that year there was another dramatic cut to 753g
with no change in the price. Now it has
been trimmed again to 729g with shoppers coughing up the same price. So the tub has been slashed by 246g - which means chocolate
lovers have lost more than a family size bar of Dairy Milk (200g) and a bag of
Dairy Milk Giant Buttons (40g).
In addition to the design, the chocolate wrapping itself has been refreshed to address customer complaints. In 2014, the number one complaint on Cadbury Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours. To address this, a new ‘flow-wrap’ around each chocolate aims to overcome these problems, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box.
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