KitKat Limited Edition packs

KitKat has launched over 400 different limited edition pack designs, replacing the KitKat name with one of 72 different types of break, including Sporty Break, Lunch Break, Office Break or Me Time Break.
The initiative is part of the brand’s groundbreaking new ‘Celebrate the Breaks’ marketing campaign, which features  the use of the hashtag #mybreak. And, in a first for the chocolate market, the promotional hashtag has been moulded into the actual chocolate of the KitKat bars, ensuring no-one missed it! KitKat Chunky and KitKat 2 Finger bars have already added the hashtag, with KitKat 4 Finger following from this month.
I'm sure you won't be able to resist picking the pack to suit your favourite type of break,  and maybe even one perfect for a friend or family at the same time!