Jacob's Cracker Crisps

Not to be outdone by the new Ritz Crisp & Thin, Jacob's have just rolled out their interpretation of the healthier, crispier crisp. Their new product is Jacob's Cracker Crisps (original, hey?!) risks being confused with Special K's product of the same name (how/why did this happen?). But, to make matters worse, their three flavours - Sea Salt & Balsamic Vinegar, Thai Sweet Chilli and Sour Cream & Chive are almost direct duplicates of the Ritz Crisp & Thin range, which are Sea Salt & Vinegar, Cream Cheese & Onion, and Sweet Red Chilli. The range has launched initially in a 150g sharing bag (£2.00 in Sainsbury's), and a 40g handy pack variety is rumoured for later in the year. Ritz is yet to have a handy bag of Crisp & Thin, so this could be where Jacob's gets one up!