Mr Kipling's Deluxe Whirl

I've recently spotted these little treats from the lovely Mr Kipling. They seem to have crept onto the shelves without a big fuss or commotion, under my radar and then all of a sudden, there they were! I didn't immediately notice that these are Mr Kipling products, because the packaging is so different from that of other Kipling cakes and biscuits - it's so much more upmarket.
 So... these 'Deluxe' Whirls are shortcake fancies filled with buttercream and sauce, part enrobed in milk chocolate. They come in two varieties: Rich Belgian Chocolate  and Salted Caramel. If the 'Deluxe' name-tag and more sophisticated packaging weren't enough of a statement, then the 'Rich Belgian Chocolate' certainly confirms that Mr Kipling is hoping to establish himself in the more 'luxury' cake market.
£1.80 for a box of 4 in Sainsbury's